What really the concept of Social Media Marketing

Social Media Marketing

What really the concept of Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most media marketing platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through  media platforms, including current and potential customers, current and potential employees, journalists,…

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